Create One/Two Page Reports:
A. Which databases/information systems has the patent office in your country? -- Germany, Poland, Slovenia -- team work possible (short description, url, comments, samples)
B. Which databases (innteranational and domestic) are relevant and fitable for searching information about companies in your country? -- Germany, Poland, Slovenia -- team work possible (for inspiration samples: e.g, Ecco database in Germany, Kompass, D&B)
C. Do individually a consideration to a purpose of „potential interview“ in a company/institution of topic HOW I CAN ORGANIZE/ESTABLISH COMPETITIVE INTELLIGENCE CONCEPTION (one/two page vision/sugestion for that company/organization)
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A. Which databases/information systems has the patent office in your country? -- Germany, Poland, Slovenia -- team work possible (short description, url, comments, samples)
German Patent and Trade Mark Office
The German Patent and Trade Office or Deutsches Patent- und Markenamt (DPMA) is the proper authority of commercial district for legal protection. The legal instructions of DPMA are to give and administer of industrial property rights like patents, utility model, trades or design patents.
Patent databases
DEPATISnet
This database contains a world wide collection of about 60 mio. patents. The base of DEPATISnet is an electronic system of research and archive. It is appropriate to find out the statue of technology before an application of a patent. There are also different kinds of research mode, which offers to make complex queries.
http://www.dpma.de/service/e_dienstleistungen/depatisnet/index.html
DPMApublications
In DPMApublications is the possibility to search after inventions in a special field of technology, which have been published or which patents are publicised by companies or individuals. And which patents are in the pubic domain after trademark rights are run out or fees haven’t been paid.
http://publikationen.dpma.de/
http://www.dpma.de/
http://www.dpma.de/patent/recherche/index.html
IPC
It is possible to search for information of patents in databases of DPMA. The search is free of charge.
Every Patent application will be classified and is assigning to one or more special fields of technology in the German Patent and Trade Mark Office. For that the IPC (International Patent Classification) will be used. The IPC is subdividing in a hierarchy (hierarchically structured) and is used by the most patent offices all over the world. For user the IPC is an important tool for searching patent information. For example user can search with an IPC-Symbol in databases world wide and it doesn’t depend on the language of the patent.
http://depatisnet.dpma.de/ipc/init.do
DPINFO
DPINFO is a register, which shows the status of current law and proceedings for all assign trademark rights. After the registration of the patent or utility model all information will be updated and accessible for public in DPINFO. By a query of a known patent the statue of current law and proceedings will be presented. Technical information are available an abstract. It is not possible to see design, claim or a description of the invention. Requests can be done through the Internet independently from local databases or position of the database-computer. Following data pools can be searched
-Patent and Utility Models (including Patents of former DDR)
-Trade Marks
-Industrial Designs
https://dpinfo.dpma.de/
PATDPA
STN-International hosts PATDPA which is produced by the German Patent and Trademark Office. It contains more than 6.1 million bibliographical records since 1968, also there are more than 521,100 technical patent drawings. Citations on scientific and technological patents, patents applications and utility models filed in Germany can be searched for.
The database is updated weekly. Comparing with DPINFO search is not free. The database is available at STN easy.
http://www.stn-international.de/stndatabases/databases/patdpa.html
STN Summary Sheet of PATDPA:
http://www.stn-international.de/stndatabases/sum_sheet/PATDPA.pdf
Google Patent Search
It isn’t connected to the German Patent office, but we found another quite interesting opportunity to search for patents: Google Patent Search. This new system allows you to search within the full text of the U.S. patent corpus and find patents that interest you. The patents come from the United States Patent and Trademark Office (USPTO). They made available over 7 million patents and over a million patent applications. You can search for a patent using the patent number, the name of the inventor or an assignee. You have also the possibility to search via the classification codes of USPTO and via the international classification codes.
Today, the program doesn’t include international patents, but Google looks forward to expanding the coverage in the future. They hope to provide patents in different languages to users worldwide.
http://www.google.com/patents
B. Which databases (innternational and domestic) are relevant and fitable for searching information about companies in your country? -- Germany, Poland, Slovenia -- team work possible (for inspiration samples: e.g, Ecco database in Germany, Kompass, D&B)
LexisNexis (News & Business)
Print Media, Company and Financial Information, Information about Persons from Economy, Politics and current affairs, economic analysis, country reports as well as legal information (US, UK, EU, also Australia, France, Northern Ireland, Mexico and Argentina). Thousands of journals, magazines and newspapers are daily analysed and information feed into the database.
http://www.lexisnexis.de/produkte/branchen/wirtschaft/lexisnexis_wirtschaft?ArtikelNr=GNB
GENIOS : German Business Information
Alongside 800 databases, 300 newspapers (daily and weekly), 480 scientific journals, 10 million records of person or trade mark information, GBI Genios offers 60 million records of company information. Searching is free of cost, even the display of search results and printing or saving this list is free of charge. However viewing the original documents has to be paid.
http://www.genios.de/r_startseite/index.ein
Firmenwissen - das Unternehmensportal
This databases offers profiles of around 2 million German, Austrian, Swiss and also Luxembourg Companies. Creditreform, the supplier of this service was founded to list companies that are in debt and shouldn´t get credits from other companies. The database can be searched free of cost. Also there is the possibility to view short company profiles. Additional information such as volume of sales, detailed activity specification etc. require fee and registration. Short profiles include: address data, contact data, trade register number, responsible local court and branch of industry code.
http://www.firmenwissen.de/index_erweiterte_suche.html
Hoppenstedt – Firmendatenbank
This Database includes over 245.000 profiles of German companies, banks, their branches and the major industrial associations in Germany. These profiles include data about company addresses, business activities and their financial ratios. More than 800.000 decision makers of top and middle management are listed incl. name and function. Hoppenstedt guarantees a regular update of the data. The firm-indicator is a new feature of the database. The indicator shows the efficiency of companies. Customers can choose out of three different access versions: two subscription models (basis-version and premium-version) and one prepaid-version.
http://www.firmendatenbank.de
by Isena Nolte, Christine Faidt, Katrin Rauhut
Question C.
Markets and companies are subject to a fast change of products and competitors. Especially for companies that act within markets that have short product life cycles such as IT, pharmaceutical or electronic supplies it is very helpful to have a department of competitive intelligence in house. Of course it sounds very strange to employ people without being sure about the outcome. But all the strategic decisions which have to be done by de management can just be as good as the information they are based upon.
Building up a department of competitive intelligence doesn´t arise high costs and the benefits will be priceless. There has to be a well trained person, well trained in terms of knowing relevant databases and having the methodology to perform professional searches. Also the person should have knowledge of the market and the company.
For implementing competitive intelligence strategy in a company the following actions could be taken.
First of all there needs to be profiling of competitors. This means facts about the company, intentions, reaction profiles and also possible threads and opportunities.
Another important field especially when thinking about launching a new product would be analysis of opportunities and risks. This also should be considered for approaching to new sales markets or new sales regions.
Something a competitive intelligence officer should do constantly is the scanning of environment. In these section new suppliers, products, services, technologies, subsidies, alliances etc. should be observed. This can be achieved best by SDI-Services, also known as Alert-Service, Selective Dissemination of Information Service or Current-Awareness-Service. Many trustworthy database suppliers like GBI-Genios offer such services. Once an inquiry about the field of interest was send to the database and the CI officer can be sure to get the proper information with this inquiry there is the possibility to subscribe to this inquiry. With subscribing to this service you get messages, if there is something new happening in your field of interest. It works like a newsletter. The CI officer always has the latest information with very little effort and the costs are reasonable for a company.
Related with scanning of environment is monitoring of issues. It could also be implemented with a SDI-Service. The inquiries stated for this field should be issues that could be relevant for the own company. For example if you have a pharmaceutical company it could be also interesting to see what is new in the nourishment industry, because they are quite similar.
Another possibility is to have satisfactory surveys. The customers of your own company and those of your competitors can be questioned. This gives a lot of helpful information. Although the efforts, financial as well as organizational are very high.
The company should also take an examination of its own market positioning into account. The own perception of the company is to be compared with perception of competitors and customer. Also there is the question of the coverage of customer needs. This point can be connected with surveys and is not very easy to answer, but can be very helpful for management decisions.
The points mentioned above are part of the concept Rainer Michaeli introduced in his publication “Competitive Intelligence” (2005, Springer Verlag Heidelberg, ISBN: 3540030816). Rainer Michaeli is specialized in competitive intelligence services and strategy-consulting. He is member of the SCIP ( Society of Competitive Intelligence Professionals) the global network of market and competitive researcher.
by Christine Faidt
First of all I would explain the company what Competitive Intelligence exactly is, which are advantages of CI and convince them why they need a Competitive Intelligence conception and how they get it.
Competitive Intelligence is the systematic process of information retrieval and information analysis about development on markets, competition, industrial sectors, patents, technologies, competitive products and expectations of customers.
In addition CI has usually future oriented statements about competitive positioning, competitive intentions and competitive strategies. Also it is the result of the process about required knowledge on market and competition. CI concentrates of main applications like to find out facts, intentions, threats and opportunities of the competitor, current and future technologies, analysis of opportunities and risks of a new product and the environment of own company. So the own company gets an impression about the competition and other things of its environment and can make better decisions.
Nowadays companies have a rapid change of products and competitors. The development of new technologies or inventions takes time and is sometimes quiet expensive. It would be a failure of a new technology, if the competitor came a few days earlier with the same invention. So it is important to know as much as possible about competitions and markets, that right decisions can made by manager in time based on relevant legal information of the competitor. That’s why Competitive Intelligence also makes statements on the expected effects on the own company and suggests recommendations for decisions.
The most information about the competition can get from public source information or visible web, which can be quiet useful for CI. But there is also quality information in relevant databases, which is important for better decision making for the according company. Unfortunately people don’t know much about professional information broking and haven’t enough skills of searching for information in databases. So it would be good if some employee get a training of professional search, that in own company people can do CI. The Society of Competitive Intelligence Professionals offer training and consulting about professional searching in deep web. Own employees with good searching skills is a solution for middle class and big companies. Smaller firms can do outsourcing and order or hire a CI professional, who can search for relevant information and is a consultant for decision making.
Finally Competitive Intelligence skills can become as a chance of survival for some companies, because a right decision depends on right and relevant information for companies.
by Isena Nolte
What is Competitive Intelligence (CI), why is so important for your company and how can you establish it?
Your company’s success is important to you. So, you have to start using the competitive intelligence technique. Company leaders have to understand how important a continuously view on their competitors are. They need an understanding of what their competitors are likely to do in the near future. Your "competitors" are those firms which you consider rivals in business, and with whom you compete for market share. As a business owner, you need to constantly analyze the existing market for any relevant changes. The information you find and interpret is essential to your survival. To recognize the advantages of using CI is important for the growing of the company. CI means gathering, analysing, and managing any combination of Data, Information, and Knowledge concerning the business environment in which your company operates. For example information about competitors, any relevant changes to the legal aspects of your industry or regulations, and technology that are typically used in your industry.
The primary role of CI is strategic early warning. It means that you as a business owner see weak signals and early trends that may reveal potential changes before they become obvious to others. This gives you great advantages on the market. Without the proper knowledge to make any business decisions, you are at risk for losing money. Also, if you fail to take advantage of a current trend, your competitors could reap the benefits and you’ll be left out. CI can support better decision making. It provides you, the leader of the company, with intelligence relevant to your situation.
How do you get this important information? There are a lot of useful information on the internet, the so called visible web. Information can be found on more than just the company’s website if it is a public company. You can check out newspapers and magazines for information, interviews, and news about the company. Or take a look on product review sites. But he most important information are available though the so called invisible web. This content is only available though professional databases like GBI/GENIOS or LexisLexis.
It is quite important to search the right way and to filter the information. Therefore you need a professional standard.
How can you establish CI in your company? If the company is big and you have the right resources and enough employees, you can do the research “in house”. It means you can do CI on your own. If you don’t have enough resources to spare one of your employees, you have the opportunity to outsource it.
For establishing CI “in house”, you have to train at least one employee on the art of competitive intelligence. This employee should be selected by his abilities. He should be an efficient researcher and he should have the ability to perform detailed analysis on any data he finds. You can also form a committee or group where each member performs a specific task related to competitive intelligence. To improve the abilities of your employees, working on CI, you can hire individual companies to perform competitive intelligence training. This trainings cover things like the best methods for research, techniques for data analysis, how to organize the data and to generate reports.
As already mentioned you may not have the time or the resources to go through the process yourself. So you have the possibility to outsource CI. There are many companies and individuals who specialize in competitive intelligence and can provide this service for you. The advantage of outsourcing is that you don’t need to worry about things like the right resources and abilities of the researchers. The specialised companies or individual CI specialists guarantee a high standard CI.
If you use CI you will have great advantages on the market and you can establish your company. The high value information about your competitors and your marked guarantees you a better business performance.
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